5 steps to succeed in influencer marketing & 5 top platforms recommended

Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. It grew from an ancillary marketing tactic to a $5-10 billion dollar industry. In spite of this, many small businesses remain uncertain about influencer marketing and how to invest in it as a channel. DoesContinue reading “5 steps to succeed in influencer marketing & 5 top platforms recommended”

2021 is the best time to start your own business. Here’s why.

According to a survey conducted in 2020, 64% of the UK workforce wants to set up a business. In the UK in 2019, there were 5.9 million private sector small and medium sized businesses. Entrepreneurial ambition is never dead, but not everyone end up making the decision to start their own business.Why? Obviously, starting a newContinue reading “2021 is the best time to start your own business. Here’s why.”

How the pandemic has changed the way we work

Covid-19 upended our lives and our business. As a business owner, you must have felt how this pandemic has changed the way you approach work and do business. The pandemic is having a significant impact on how we collaborate, where we work and the employer-employee relationship with respect to remote job performance. We’ve tried toContinue reading “How the pandemic has changed the way we work”

Feeling tired when working at home? Here’s how to fix it

Another lockdown, another month of working at home. Working from home used to be our dream, but have you ever found it more overwhelming than working in your office? Some days you feel like you are trying to squeeze everything into one day and overworking; other days you realize it’s 5 p.m., and you justContinue reading “Feeling tired when working at home? Here’s how to fix it”

Have You Unlocked Hidden Power of Social Media for the Your Business?

Are you a business owner of a scaling startup? Or are you on a small marketing team? If so, you must know what’s it like to wear multiple hats. When things get hectic, there doesn’t seem to be enough time in a day to prioritise social media. But it’s not a wise choice to writeContinue reading “Have You Unlocked Hidden Power of Social Media for the Your Business?”