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Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. It grew from an ancillary marketing tactic to a $5-10 billion dollar industry. In spite of this, many small businesses remain uncertain about influencer marketing and how to invest in it as a channel.Continue reading “5 steps to succeed in influencer marketing & 5 top platforms recommended”
According to a survey conducted in 2020, 64% of the UK workforce wants to set up a business. In the UK in 2019, there were 5.9 million private sector small and medium sized businesses. Entrepreneurial ambition is never dead, but not everyone end up making the decision to start their own business.Why? Obviously, starting aContinue reading “2021 is the best time to start your own business. Here’s why.”
Covid-19 upended our lives and our business. As a business owner, you must have felt how this pandemic has changed the way you approach work and do business. The pandemic is having a significant impact on how we collaborate, where we work and the employer-employee relationship with respect to remote job performance. We’ve triedContinue reading “How the pandemic has changed the way we work”
Another lockdown, another month of working at home. Working from home used to be our dream, but have you ever found it more overwhelming than working in your office? Some days you feel like you are trying to squeeze everything into one day and overworking; other days you realize it’s 5 p.m., and youContinue reading “Feeling tired when working at home? Here’s how to fix it”
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